The 8 Most Common Content Optimization Mistakes We Saw In 2014
Your material may be excellent, but it won’t assist your marketing efforts if online search engine aren’t indexing it.
As material marketing involves influencing customer purchase choices through material production and distribution, a lot of online marketers comprehend the requirement for engaging material.
Nevertheless, numerous typically forget the effect SEO can have on material marketing success. In addition to publishing high-quality, useful material, your content and website must be well optimized in order to be found by search engines, and more notably, your audience.
Unfortunately, with the quantity of misinformation about SEO released online, marketers make numerous SEO mistakes without even understanding it, which could be costing their businesses traffic and online search engine rankings.
In an effort to reduce the variety of online marketers making common SEO mistakes, I want to share the 8 most common material optimization errors we saw this year:
1. Duplicate Content
Publishing duplicate material is a mistake site owners usually make completely accidentally, and they frequently aren’t notified to it up until they observe a drop in rankings or site traffic.
Though a lot of website owners understand not to outright “double post” content, there are less obvious ways replicate content can emerge, like secure HTTPS pages, URL specifications and CMS templates.
If you have found duplicate content problems, you’ll have to inform online search engine not to index specific pages through the Noindex, Nofollow tag or rel=canonical to protect your rankings and traffic.
2. Bad Backlinks
Link structure continues to be an important part of SEO, however not all links are produced equal. There are good links and there are bad links, and too many bad links can cost you.
Bad backlinks include links from unimportant web sites, spammy web sites, wagering websites, link directories and ad-heavy sites– links that look (and more than likely are) abnormal.
Luckily, there are lots of devices, like Open Site Explorer or SEMrush, you can make use of to collect your backlink portfolio. When you have your backlink information, you can try to remove bad backlinks by getting in touch with site owners and using Google’s link disavow tool.
Though this process can be timely and tough, it is required to sustain your online search engine rankings and online track record.
3. Keyword Cannibalization & Over Optimization
Though lots of companies have a few target keywords that could be made use of throughout numerous pages of their website, putting the same target keywords on every page can seriously hurt your SEO technique. As a result, each page of your website material should be enhanced for a particular keyword.
Search engines work to display the most pertinent pages for a certain search question. If there are a variety of pages on your site enhanced for the exact same keyword, how will search engines know which page is the most appropriate?
Short answer: they will not. In other words, you’re leaving the search engine no choice but to pick which page to return in the SERP for that specific search term.
Additionally, over optimization can be damaging to your SEO success. You want each page to focus on a certain keyword and to make use of that keyword throughout the page copy and in page tags and descriptions. However, you don’t want to utilize the keyword too much, as that can result in over optimization. Complicated, ideal?
To avoid this, your target keyword need to appear naturally throughout the page and within the title tag, headings, meta description, and so on
. For example, state you’re a staffing company, and your title tag reads as follows: “tech staffing services|tech staffing company + company name|business name + tech staffing services.”.
Though this may look nice as a title tag, it undoubtedly doesn’t look natural. You’ve over optimized by using the same keyword several times, which can look spammy to search engines and users.
4. Slow Page Load Times.
Search engines make use of page load time as a ranking aspect, solidifying it as a substantial consider SEO. In addition, page load time affects user experience, as simply a 2-second delay can lead to abandonment rates up to 87 percent.
Luckily, there are many tools available to assess page load speed and potentially identify exactly what is causing the lag in load time. Additionally, you can preemptively enhance page load time by decreasing the number of redirects used, making use of appropriate image sizes, and preventing excessive plugins, CSS and HTML.
5.Low-Quality, Poor Content.
Yes, we still see it– a lot. Since Google’s first Panda update in 2011, search engines have been punishing websites with thin content and/or material that isn’t really dealt with the human user. Though you desire your material to include keywords and be optimized for search, content must still always be created for completion user initially.
Your content should be useful primarily. If you’re writing material just with online search engine in mind, you’re failing your human audience. Focus on speaking to client discomfort points, responding to frequently asked questions, and working as a resource for your audience; enhance for search along the way.
6. Keyword Misfocus.
When optimizing a page for a certain keyword, you must be sure to focus on the very same keyword throughout the page to avoid keyword misfocus. For example, say you are optimizing a page for “blue polo shirts,” and use that keyword in the title tag. Then, throughout the page, instead of “blue polo shirts,” you just reference “navy polos.”.
This can result in keyword misfocus and can be puzzling for online search engine and users alike. Whatever keyword you are optimizing for ought to correspond throughout the title tag, H1 heading, page URL, page material, and image tags.
7. Image Optimization.
Enhancing images is typically an afterthought for many website owners, though it definitely should not be. Image file names, titles and tags can impact SEO. Though search engines can’t “see” images, they can see the text and code connected with images. You can efficiently optimize images by:.
a Saving the image with a descriptive file name, as that can offer context about how the image relates to the remainder of the content on the page (e.g. “funny-cat-pic. jpg” vs. “IMG10003.jpg”).
b Utilizing the alt tag to work as alternate text when an image is not readily available.
c Including keywords and expressions in image title tags to supply context when the image is scrolled over.
8. Indexability Issues.
As I pointed out previously, if your material cannot be discovered, you’re in trouble. This is especially real if you have indexability issues from obstructed pages, missing pages and broken links. After all, your content has to be optimized for search for search engines for your audience to discover it organically.
If online search engine can’t discover and index your pages, your content may never even make it to the end user. Because of this, it’s exceptionally vital for web site owners to regularly inspect that pages and links are working properly.
In general, there are many SEO errors that can result in low SERP rankings, but the eight included above were the most common offenders of 2014. Nevertheless, these mistakes can be fixed; though some may be simpler to repair than others, all have to be repaired in order to accomplish optimal SEO success.
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